Job Description

About AppJaxx
AppJaxx is a rapidly growing marketing agency that helps marketing agencies, franchisors, business brokers, and B2B service providers scale through LinkedIn lead generation, appointment-setting systems, and automated CRM processes. Our focus is on combining data, technology, and strategy to create predictable growth for our clients.

As we continue to expand, we’re looking for a Chief Marketing Officer (CMO) to lead our marketing vision, strengthen our brand positioning, and drive scalable demand generation across the organization.

Position Overview
The Chief Marketing Officer will own AppJaxx’s overall marketing strategy and execution. This role is responsible for building, optimizing, and scaling our brand, inbound and outbound marketing systems, content strategy, and growth initiatives to support rapid revenue expansion, market leadership, and an exceptional client acquisition experience.

The ideal candidate is both strategic and hands-on—someone who can design high-performance marketing engines, implement data-driven campaigns, and translate business objectives into measurable growth.

Key Responsibilities

• Own and execute the company’s overall marketing strategy aligned with revenue and growth goals.
• Build, manage, and optimize demand generation across LinkedIn, outbound, content, partnerships, and paid acquisition channels.
• Strengthen brand positioning, messaging, and market differentiation across all touchpoints.
• Collaborate closely with Sales, Operations, Client Delivery, and Leadership to align marketing with pipeline and revenue targets.
• Oversee campaign performance, attribution, analytics, and reporting to ensure clear visibility into ROI and growth metrics.
• Develop scalable content, thought leadership, and personal branding strategies to support authority and inbound demand.
• Establish and maintain marketing SOPs, playbooks, and best practices for consistent execution.
• Evaluate, implement, and manage marketing tools, platforms, and external vendors.
• Lead and grow the marketing team, including hiring, training, and performance management.
• Continuously identify opportunities to improve acquisition efficiency through automation, AI, and emerging marketing technologies.

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