Job Description

Objective

Support the expansion of the client's flagship brand by producing structured, research-driven Middle and East TN city landing pages and neighborhood content that guides users through the “living in” and “moving to” journey, with future expansion into travel-focused content. This writer needs to be a local to Middle or East TN .

Profile Overview

Client is expanding into writing for Middle and East TN in the next phase of content growth. The selected writer will produce highly structured, thorough, SEO-aligned content that:

• Provides comprehensive city landing page overviews with compelling quality of life reasons to consider relocating to the city
• Produces bucket-list-style “Things to Do” landing page
• Develops “Best Neighborhoods” list-style landing page
• Creates individual neighborhood deep dives articles

The ideal writer understands structured content development (outline-driven writing), search intent, and fact-checking best practices. They must be capable of producing content that requires minimal editorial revision.

Content should focus on the positive attributes of a place while maintaining third-party neutrality, particularly important given downstream real estate monetization opportunities.

Neighborhood content should avoid “steering,” a heavily regulated real estate specific term.

Any geographic data points should originate from the client's data set.

Engagement Type:

• Articles: 40 Articles
• Located in Middle or East TN

Responsibilities

• Develop structured outlines prior to drafting
• Write comprehensive city landing pages optimized for keywords: Living In and Moving To
• Produce “Best Neighborhoods” overview articles
• Write individual deep-dive neighborhood profiles
• Create evergreen “must-do” bucket list content
• Conduct traditional and AI-assisted research
• Cross-reference local publications, reviews, and established sources
• Fact-check all data thoroughly
• Identify enduring attractions vs. temporary trends
• Ensure content depth supports strong engagement time
• Incorporate SEO best practices and search-intent alignment
• Maintain third-party editorial neutrality (no realtor influence)
• Participate in strategy discussions as needed
• Conduct short interview for local quotes

Skills and Qualifications

• Strong background in structured/outline-driven writing
• Experience in destination, travel, relocation, or lifestyle content
• SEO strategy and search intent expertise
• Strong research and fact-checking methodology
• Ability to distinguish evergreen institutions from short-term trends
• Familiarity with AI-assisted research tools (hybrid workflow acceptable)
• Ability to write with minimal editorial oversight
• Experience writing high-engagement long-form content
• Preferred: Experience developing content funnels, familiarity with real estate or relocation-related content ecosystems, and experience incorporating quoted sources/interviews
• Must be based in or have strong local familiarity with Middle or East Tennessee

About Client

Founded in 1988, this client began in print publishing and has expanded significantly into digital media. This client is one of its flagship brands, nationally recognized for its annual “Top 100 Best Places to Live” list.

The company is expanding its digital footprint, particularly in structured, SEO-driven city and neighborhood content designed to guide users throughout the relocation and visitation journey.

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